Formula E and TAG Heuer today announced the extension of its long-standing partnership as official timekeeping partner of the ABB FIA Formula E Championship.
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The Swiss watchmaker – a manufacturer of luxury timepieces and a pioneer in motorsport sponsorship for over 50 years – has been closely involved with Formula E since the very beginning as a founding partner.
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The announcement was made as part of the TAG Heuer exhibition to celebrate the opening of the Geneva Motor Show, alongside Jean-Claude Biver, CEO of TAG Heuer, and Alejandro Agag, Founder & CEO of Formula E.
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Alejandro Agag, Founder & CEO of Formula E, said:Ā āTAG Heuer has been with the series from the start, believing in the concept of Formula E since before a car even turned a wheel. As an official and founding partner, Iām delighted to continue our long-standing and successful partnership with TAG Heuer. Motorsport is about timing and precision – and we rely on the expertise of TAG Heuer as official timekeeping partner.ā
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Jean-Claude Biver, CEO of TAG Heuer, said:Ā āSince the very first day, TAG Heuer has believed in the future of this first FIA championship for single-seater electric vehicles, demonstrating this belief through its involvement as a founding partner. Today, weāre proud of being part of its expansion, from the āstart-upā beginning to its new cycle as an indispensable championship.ā
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