Yanmar scores 2018 ASEAN Football Championship partnership deal

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Following a successful partnership with Southeast Asia’s biggest football tournament in 2016, YANMAR, a global industrial equipment manufacturer, announced today that it has agreed to renew its sponsorship of the AFF Suzuki Cup for another exciting edition which will be played across 10 ASEAN countries from November to December 2018.

As an official sponsor of the AFF Suzuki Cup 2018, YANMAR is poised to benefit from significant brand exposure and engagement opportunities with millions of football fans across the region. Entitlements include leveraging the AFF Suzuki Cup event mark across YANMAR’s marketing platforms as well as having YANMAR’s branding prominently displayed on official tournament print collateral and vantage pitch-side positions in every stadium throughout all 28 matches.

Contested by the region’s national ‘A’ teams, the biennial ASEAN Football Championship is amongst the most followed sporting events in Southeast Asia and boasts unrivalled television ratings as well as sold-out stadia.

This year, fans can look forward to an updated competition format aimed at providing more exposure for players in their home country and driving greater fan engagement.

With teams competing both home and away from the group stages, fans will have more opportunities to back their national team on home soil.

“A Sustainable Future is what YANMAR aims for, and as partners with the AFF Suzuki Cup 2018, we are looking forward to demonstrating our vision and commitment to our customers in the ASEAN region,” said Hiromi Kubota, Divisional Manager of the Brand Communication Division, YANMAR Co., Ltd.

The AFF Suzuki Cup 2018 is another example of YANMAR’s to dedication to realizing a society that offers an exciting life through football. The company already sponsors Cerezo Osaka in Japan, the New York Red Bulls in US, and the Vietnam national football team.

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