Under Armour’s Latest Lifestyle Sneaker, Under Armour Forge 96

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Breaking through the lifestyle scene, the Under Armour Forge 96 is a new perception of Under Armour, mixing the right amount of sport and style with an aura of sartorial ease. The collection that elevates the brand’s footwear hallmark appearance from “sporty” to something truly stylish for sneaker community.


The story of Under Armour Forge 96 derives from the founder, Kevin Plank, when he launched Under Armour in 1996. His search for the best fabrics and materials to create great apparels innovation for athletes, even in footwear collection. All his handpicked materials come along to create the shoe back then that rivalled anything else would have been Under Armour Forge.

Sporty. Street. Style. Attitude. Character. Under Armour Forge 96, inspired by 90’s running silhouettes, interpreted for today, is one of the hottest trend staples for the millennial and sneaker heads of this era. It signifies a fresh new take towards better, bolder and a greater performance style statement. Made from the finest materials, Under Armour Forge 96 provides maximum breathability, and a taste of throwback tech. It is recognizable for its oversized proportions and tooling with mixed material upper.

Bringing you the new legacy in attitude and character to the street, Under Armour Forge 96 collection is made available exclusively in JD Sports Pavilion, Kuala Lumpur and Under Armour online store, offered in unisex sizes and in limited pairs. The Under Armour Forge 96 is available in four colour ways, priced at RM 499 and RM 599 respectively.


In line with the launch, a creative installation will be available exclusively on Under Armour Forge 96 at JD Sports Pavilion, Kuala Lumpur from the 28th September until the 12th October 2018. Sneaker enthusiasts are welcome to be part of the launch and experience the best of the latest lifestyle shoe collection.


Stand a chance to win a pair of Under Armour Forge 96 by taking a photo at the installation. Post the photo and include shoe size in the caption with #Forge96, #JDSportsMY, #UnderArmourMY and #WinAForge on social media.

(Back Row L-R) Shawn Lee, Tunway, Yeoh Wai Hong
(Front Row L-R) Ethan Curzon, Joseph Germani

Under Armour is also working collectively with these iconic personalities to style Under Armour Forge 96 to the street as an innovative street gear to elevate their street wear collections.

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