The strength and appeal of Asian football was underlined once more when the Asian Football Confederation (AFC) signed an agreement with UAE Exchange, a renowned global remittance, foreign exchange and payment solutions brand to support the national team competitions between 2016 and 2020.
UAE Exchange is the latest top company to demonstrate their belief and commitment to Asian Football and the AFC in particular. As part of the five-year deal, UAE Exchange will be the official sponsor of more than 200 matches from the 2018 FIFA World Cup – Final Round Asian Qualifiers to the AFC U-19 Championship 2018, AFC U-16 Championship 2018, AFC Asian Cup UAE 2019 and AFC Futsal Championship 2020.
Dato’ Windsor John, the AFC General Secretary, said: “The Asian Football Confederation is pleased to welcome UAE Exchange on board as an official sponsor for our -national team competitions. The AFC competitions are growing in terms of fixtures, excitement and audiences. More people are watching live in stadia and on television than ever before.
“This creates tremendous opportunities for global brands such as UAE Exchange to collaborate in promoting and enjoying the game’s strength and popularity of the game in Asia. In the AFC Vision and Mission, we set the target of engaging with more and more fans to reinforce our position as the number one sport in Asia. This sort of partner deal helps with that objective.”
