ECCO, the world-leading brand of shoes combining style and comfort, is the latest high profile brand to partner with the Asian Tour as its Official Footwear Supplier.

The footwear giant which was founded in Denmark in 1963 will be aligning itself with professional golf through its partnership with the region’s premier Tour.

ECCO seeks to receive exposure of its footwear through the Tour’s multiple media platforms, which includes digital, online and print; as well as direct customer engagement via exclusive Asian Tour events.

Jesper Schmith Thuen, ECCO’s Head of Golf – Asia said, “We saw the Asian Tour as a great platform for us to promote our brand. Our partnership with the Tour is a good way to extend and grow our market reach, and connect with golfing audiences across the region”.

“The Asian Tour extends into many of the markets we have presences or intend to have presence within, hence this is a strategic partnership with the official sanctioning body for professional golf in Asia. It also gives us a shoe in the door, providing us with the opportunity to promote our footwear range throughout the region”.

Asian Tour Commissioner Kyi Hla Han welcomes the newest Tour partnership agreement with ECCO and is looking forward to further strengthen the position of both brands in the world of professional golf.

“The synergy between ECCO and the Asian Tour will drive both organisations forward as we are a perfect fit. ECCO is a leader in shoemaking while the Asian Tour has established ourselves as the region’s premier Tour”.

“On behalf of the Asian Tour I would like to thank ECCO for their commitment and support and we will work closely with them to establish an effective and viable commercial platform,” said Han.

ECCO joins the Asian Tour’s stable of partners and sponsors that includes FENIX Golf (Official Apparel Supplier), Fuji Xerox (Official Office Solutions Partner), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner) and Rolex (Official Timekeeper).

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