Daimler Trucks wins the European Excellence Award 2015 in Gold for communications in the category “Automotive and Transport”
World premiere of the autonomous driving Freightliner Inspiration Truck at the Hoover Dam has already received multiple awards
Daimler has won gold for communications in the category “Automotive and Transport” at this year’s presentation of the European Excellence Awards in Stockholm. The award honors the world premiere of the autonomous driving Freightliner Inspiration Truck at the Hoover Dam in Nevada, USA, with which Daimler Trucks reached hundreds of millions of people around the globe.
With the Freightliner Inspiration Truck, Daimler Trucks presented the world’s first autonomous-driving truck approved for use on public roads. A special show created quite a stir at the world premiere in May of this year:
The 39,000 square-meter Hoover Dam was lit up by 60 high-power projectors as the truck embarked on its maiden voyage across the dam. The light output of 1.17 million lumen was the highest value ever measured for a projection, earning Daimler an entry in the GUINNESS WORLD RECORDSTM.
But even more important was the phenomenal global response to this unique announcement: Around the globe, the premiere reached some 500 million people on a wide range of communication channels.
“With the road approval for the Freightliner Inspiration Truck, we have reached an important milestone in the area of autonomous driving vehicles. It was therefore our goal to share this event and the fascination that trucks exude with a broad audience with emotion and enthusiasm,” says Florian Martens, Head of Global Communications Commercial Vehicles of Daimler AG.
“The international team involved in the world premiere is extremely delighted by the European Excellence Award. This award once more honors the team achievement of all the masters of their crafts on both sides of the Atlantic.”
Under the coordination of Daimler Global Communications Commercial Vehicles, the premiere was staged by Cologne-based PR agency Oliver Schrott Kommunikation GmbH.
Managing Director Oliver Schrott says: “We have made a bit of technical history with the world premiere of the Freightliner Inspiration Truck on Hoover Dam. We are very proud that the presentation also met with such great response among experts and has already won several awards. The European Excellence Award is another fantastic honor for the bold idea, the demanding realization and the successful collaboration between the Daimler PR team and our agency.”
The jury of the European Excellence Awards is comprised of a team of high-caliber experts who honor outstanding projects in the field of PR and communications. The categories of the European Excellence Awards cover various industries and communications sectors. The European Excellence Awards are presented by “Communication Director”, an international magazine for corporate communications and PR in Europe.
The world premiere of the Freightliner Inspiration Truck was honored with the Golden Apple of the FAMAB Award in November this year. Daimler received the award in the category “Best Live PR”. The FAMAB Award (formerly the ADAM and EVA Award) presented by the Association for Direct Business Communications is one of the most prestigious German brand showcasing prizes.