THE Laureus World Sports Awards will be aired live in over 100 countries and will be available to more than one billion viewers, in addition to a traditional post-produced distribution to 180 countries and territories worldwide.
The Laureus Awards Ceremony, in Kuala Lumpur on Wednesday, will be attended by a star-studded audience of sportsmen and sportswomen and guests from the worlds of fashion, entertainment and business.
The Laureus World Sports Awards, being staged for the 15th time, is the premier honours event on the international sporting calendar. The winners, as voted by the Laureus World Sports Academy, the ultimate sports jury, made up of 46 of the greatest living sports legends, will be unveiled at the Istana Budaya in Kuala Lumpur.
The Awards Ceremony will be hosted by British actor Benedict Cumberbatch and Oscar and Grammy winner Jamie Foxx will be performing.
Among the Asian broadcasters taking the show live will be: RTM (Malaysia), Shanghai Media Group (China), Fox Sports (Australia), Mediacorp (Singapore), Star Sports (India) and Fox Sports (Pan-Asia).
Many millions more viewers around the world will see the post-produced show in the days after the Awards Ceremony as well as the hundreds of millions who will see news of the event distributed by Laureus on the night of the Awards.
The Laureus World Sports Awards is now the second most-watched Awards gala.
Additionally, special intensive news coverage will be produced by CNN, Channel News Asia, Al Jazeera, Eurosport, Dubai Sports Channel and Supersport in addition to over 30 broadcast networks covering the Awards from Kuala Lumpur.