Launch of new energy drink to coincide with DTM opening race weekend on 1st – 3rd May at Hockenheim
A fresh burst of energy for the Mercedes-AMG DTM Team as it embarks on a new campaign: SILBERPFEIL-1934 Energy Handels GmbH & Co KG, which manufactures the new SILBERPFEIL energy drink, has become a main sponsor for the Mercedes-AMG DTM Team.
Robert Wickens from Canada, who already has a couple of DTM race-winner’s trophies in his cabinet, will be driving the SILBERPFEIL Energy Mercedes-AMG C 63 DTM right from the start of the season at Hockenheim (1st – 3rd May).
This dynamic young company has also chosen the opening weekend of the world’s most popular touring car series to introduce its new SILBERPFEIL energy drink to thousands of fans at the track. The exclusive premiere will also serve as the start of the countdown to the official market launch in the summer of 2015.
Hans-Georg Eckschlager, Managing Partner, SILBERPFEIL: “Of course, the SILBERPFEIL brand name inevitably evokes associations with the successful racing history of Mercedes-Benz. Consequently, it was a logical step for us to join forces with the marque. The DTM is the perfect platform to do that and to launch our energy drink. We hope to achieve many victories along with the Mercedes-AMG DTM Team.”
Ulrich Fritz, Head of Mercedes DTM: “In SILBERPFEIL Energy, we are delighted to have found an ambitious new main sponsor for our Mercedes-AMG DTM Team. The presentation of the new energy drink in the context of the season opener at Hockenheim is one of many highlights of a busy DTM weekend brimming with innovation. Today, I’m looking forward to seeing Robert lining up on the grid in his new SILBERPFEIL Energy Mercedes-AMG C 63 DTM. Together with SILBERPFEIL Energy, we will hopefully celebrate plenty of race wins and build on our illustrious team tradition.”