The Asian Football Confederation (AFC) and global sports apparel brand, KELME, have announced the extension of their partnership, as well as an expansion to include more competitions between 2024-2029.
The partnership will see KELME designated as the Official Global Supporter of all major AFC club competitions as well as several national team competitions within the contract period.
The AFC’s standing partnership with KELME from 2021-2024 included all major AFC national team competitions.
The partnership saw KELME work with the AFC to deliver official apparel and accessories for key competitions such as the AFC Asian Cup Qatar 2023™, the AFC U23 Asian Cup™ 2022 and 2024, and other youth competitions, as well as the delivery of the bespoke match ball for the AFC Asian Cup Qatar 2023™.
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https://www.the-afc.com/en/more/afc_news.html/news/afc-and-kelme-extend-multi-year-partnership
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