The Asian Tour will welcome a new Tour Partner in FENIX Golf following an agreement reached with the sports fashion house to become the Tour’s Official Apparel Supplier.
A recognised name in many parts of Asia, the FENIX Golf brand boasts a proud Scottish heritage that is reflected throughout their designs and each of their collections.
The launch of the ‘Asian Tour Collection’ which features FENIX’s customised range of apparel for officials and staff members of the region’s premier Tour will also be made available for general sales online and at various events and outlets.
Through this new partnership, FENIX Golf will enjoy multiple opportunities to leverage its brand across the Asian Tour’s media platforms that include print, digital and mobile.
FENIX Golf’s partnership with the Asian Tour is also an extension of its commitment towards golf where six-time Asian Tour winner Scott Hend of Australia is part of its sponsorship stable of golf personalities.
Michael Moir, Managing Director of FENIX Golf said, “We are delighted to have formalized a partnership with the Asian Tour, after sponsoring multiple events over the past few years, making the step up to be the official apparel supplier for the Tour is very exciting.
“It will enable us to strengthen our position in current markets and also develop new ones in Asia and beyond. The Asian Tour Collection will be a significant tool in achieving this and will give both brands great exposure.”
Asian Tour Chairman, Kyi Hla Han was pleased to announce the partnership which underscores the cosmopolitan appeal of the Asian Tour.
“We are delighted to welcome FENIX Golf as an Asian Tour partner as they understand the values and reach the Tour has to offer.
“As our valued partner, FENIX Golf will have the opportunity to grow their brand appeal while clothing our staff and officials in the most fashionable outfits,” said Han.
