Formula E and TDK have announced the leading global technology company, headquartered in Japan, as the Title Partner of the 2026 TDK Tokyo E-Prix.
Designated also as an Official Partner of the Championship for the 2025/26 season, TDK’s presence will include high-impact visible and trackside branding across race events throughout the 2025/2026 season.
The partnership extends to Change. Accelerated. Live, Formula E’s sustainable innovation summit and thought-leadership platform.
Formula E and TDK today announced a major strategic partnership designating the company as the Title Partner of the 2026 TDK Tokyo E-Prix, set to take place as a night race event in the heart of Japan’s capital, and home of TDK, on 25 and 26 July 2026.
As an Official Partner of the ABB FIA Formula E World Championship, TDK, a leading global technology company in the automotive and mobility industry, will be integrated into the race experience through a comprehensive suite of rights. This includes prominent trackside branding and a visible presence across digital and physical touchpoints during race events, designed to engage fans both at the track and globally.
Formula E and TDK, committed to advancing future mobility and nurturing the next generation of talent, are providing engineering students with exclusive, behind-the-scenes access to the world’s most advanced electric racing series. This initiative offers a rare look at the cutting-edge technology and precision engineering defining the future of the industry.
Additionally, the collaboration will see the launch of a new digital content series, showcasing the synergy between TDK’s advanced technologies and the high-performance world of Formula E.
TDK will also be the Official Partner of Change. Accelerated. Live Tokyo, Formula E’s premier thought-leadership summit that brings together experts across industry, government and sport to discuss the future of sustainable mobility and technology.
Jeff Dodds, Chief Executive Officer, Formula E, said: “We are thrilled to welcome TDK as the Title Partner for the Tokyo E-Prix and Official Partner of the 2025/26 Season. Japan is a spiritual home for automotive innovation, and TDK’s mission to drive societal transformation through technology aligns perfectly with our vision. Their commitment to supporting engineering students also ensures that this partnership leaves a lasting legacy on the future of the industry.”
Noboru Saito, Chief Executive Officer, TDK, said: “TDK has consistently regarded automotive as a priority market, and through this title sponsorship and partnership, reaffirms its commitment to contributing to its ongoing transformation. TDK aims to become a trusted and essential partner at the heart of the automotive industry, strategically positioned in future mobility, vehicle electrification, and data-driven intelligence.
“As safety systems and autonomous driving technologies advance, we are powering the revolution of electric mobility from within. A conventional internal-combustion engine vehicle already houses thousands of TDK products, a number that grows even higher in electric vehicles. Mobility is a cornerstone of TDK’s AI ecosystem, and by driving innovation from within, we are committed to enabling smarter, safer, and better automobiles. Through these initiatives, TDK embraced Formula E’s vision and decided to support it. We are proud to be the title sponsor at our home event here in Tokyo.”
Guided by their tagline, ‘In Everything, Better’, TDK’s mission is to contribute to societal transformation through the accumulation of advanced technologies. By working behind the scenes to make automotives smarter, faster, and more efficient, TDK’s involvement in Formula E reinforces their role in driving the technological advancements that define future mobility.
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