Nine-year deals with ViacomCBS, Comcast/NBC Sports Group,
The Walt Disney Company’s ESPN+ will allow TOUR to significantly expand its content offerings; LPGA to receive expanded exposure through first-ever joint negotiations
Marking the culmination of a long-term strategic planning process designed to best serve fans through traditional broadcast, Over-the-Top streaming (OTT) and emerging technologies, the PGA TOUR today announced its new nine-year domestic media rights portfolio for 2022-2030.
“Following a comprehensive process of studying the market, talking to all interested parties and analyzing our various options, we’re excited to announce that we have entered into new agreements with our existing partners ViacomCBS and Comcast/NBC Sports Group, while establishing a new long-term relationship with Disney and ESPN+,” said PGA TOUR Commissioner Jay Monahan.
“We were extremely pleased with the interest we received from the market – both with incumbents and other media companies – and are excited that our current partners shared our vision for the future, and we are equally excited to be back in business with Disney and ESPN+. These new deals will be a major win for our fans, bringing an elevated commitment from all three partners to help us expand and innovate our content and its delivery.”
Financial details will not be disclosed, but Monahan continued, “The nine-year deals will put us in a position to significantly increase player earnings, deliver more value to our tournaments and sponsors, and ultimately allow us to continue to grow our charitable footprint. Additionally, we are now able to reinvest in our sport in a way never before possible, including production, personnel and technology, and are well positioned to best serve and grow our fanbase in the years to come.”
Broadcast & Cable Television
CBS and NBC will maintain weekend coverage of most FedExCup tournaments, with CBS averaging 19 events and NBC eight events each season through the life of the agreements. Under the new schedule, one network will televise all three FedExCup Playoffs events each year, starting with NBC in 2022 and generally alternating with CBS, creating powerful, three-week coverage of the conclusion of the race for the FedExCup.
NBC Sports Group also will continue as the TOUR’s cable partner, with GOLF Channel providing all early-round coverage and early weekend coverage of every FedExCup event each season, along with PGA TOUR Champions and the Korn Ferry Tour. Further strengthening the ties, the TOUR and NBC Sports will expand their collaborative content and programming relationship.
Another central component of the new agreements will see the PGA TOUR assume responsibility of the onsite production area and technical infrastructure each week, enabling the TOUR to more efficiently aggregate, distribute and develop content for its various platforms worldwide. CBS and NBC will still use their own production and announce teams, led by their producers, directors and production personnel.
Additionally, the TOUR and its media partners will collaborate on creating more sponsorship and marketing opportunities, inside and outside PGA TOUR golf coverage, including access to the vast resources of ViacomCBS, Comcast/NBC Sports Group and Disney and ESPN+.
“We’re excited to extend NBC Sports’ historic partnership with the PGA TOUR as its foundational media partner. We will continue to utilize our extensive platforms to showcase golf with unparalleled live tournament coverage, comprehensive news and high-quality content. Golf is a part of NBCUniversal’s DNA across our broadcast, cable, streaming and digital properties – nowhere more so than GOLF Channel,” said Pete Bevacqua, President, NBC Sports Group. “With more live golf coverage than all other U.S. media companies combined, our relationship with the PGA TOUR also includes THE PLAYERS and Presidents Cup, as well as elevating the PGA TOUR Champions, Korn Ferry TOUR and LPGA Tour via our world-class coverage.”
“Extending our successful long-standing relationship with the PGA TOUR was a top priority, and we are thrilled to add nine more years to this terrific partnership,” said Sean McManus, Chairman, CBS Sports. “As the PGA TOUR’s primary broadcast network, we are excited to showcase over two-thirds of all broadcast network coverage of the PGA TOUR, expand our schedule with all three FedExCup Playoffs events in alternate years, and to increase our use of PGA TOUR content across all CBS Sports platforms, with even more expansive content exclusivity. For over 60 years the PGA TOUR, its tournaments and sponsors have been outstanding partners. We look forward to many more years of growth and success together.”