Heineken® continues to share drama of UEFA Champions League

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Two biggest Malaysian Fans and their friends will experience the ultimate football viewing experience at the City of Champions, Athens, Greece

Heineken® continues inspiring fans to share the drama of the UEFA Champions League, the most prestigious club football competition, with their friends all the way to the Final! The two month long ‘Share The Drama’ campaign kicked off in the month of April with the UEFA Champions League Trophy Tour presented by Heineken® held on 7th to 8th April 2018.

The Trophy Tour brought the iconic UEFA Champions League Trophy and Brazilian football legend – Ronaldinho to meet the Malaysian fans here in Pavilion, Kuala Lumpur. The passion was intense as more than 40,000 fans came together to #ShareTheTrophy with Heineken®. 

For the Malaysian fans who missed the UEFA Champions League Trophy Tour, the drama of campaign continues until the end of May, with more than 100 exclusive prizes up for grabs, including 20 footballs autographed by the football legend himself, Ronaldinho. There are also limited edition of Heineken® and UEFA Champions League luggage bags, jackets and jerseys for fans nationwide to take home. This month, every Heineken® purchased from Tesco stores or any participating bars will earn you a point. The higher the number of points collected, the bigger the prize.  
As of 13 May 2018, Liaw Ei Hui & Yugesram Paidithally – the two ultimate fans who held the highest scores on the Heineken® leaderboard won an all-expense-paid trip to the ultimate football viewing experience in the City of Champions at Athens, Greece taking place at the end of May. They will be going on a once-in-a-lifetime journey with a friend to celebrate the UEFA Champions League Final match together with fans from all around the world at the City of Champions in Athens, Greece. With the viewing venue still being kept under wraps, their experience is sure to be as dramatic as a UEFA Champions League Final match. The rest of the prizes are still up for grabs until 31st May. 
The final match of the UEFA Champions League will be played on 27th May 2018, 2:45am. Heineken® invites all Malaysian football fans to “Share The Drama” of the 90 minutes UEFA Champions League Final match with friends, over ice cold bottles of Heineken®.
Find out how to access the exclusive campaign rewards and experiences at (www.heineken.com/my/ucl). Follow Heineken® on Instagram (@HeinekenMY) and Facebook (www.facebook.com/Heineken) for the latest updates.
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