Global superstar and world’s first fully-electric international racing series team up with shared purpose to combat climate change
– K-pop phenomenon to promote benefits of electric vehicles to millions of young fans and the part they will play in addressing air pollution
– News broken by KBS with national public broadcaster of South Korea also announcing partnership to televise inaugural Seoul E-Prix on Sunday, May 3
The ABB FIA Formula E Championship – the electric street racing series – has today announced it is joining forces with global superstar BTS, to help promote the benefits of electric vehicles and the crucial part they will play in combating climate change.
The global superstar and first-ever South Korean music artist to top the Billboard Hot 100 chart is teaming up with Formula E as a global ambassador, using their unique platform to shine a light on important social issues such as addressing air pollution.
With air pollution presenting the single largest environmental risk to human health today and causing more deaths each year than smoking cigarettes (according to the World Health Organisation), both Formula E and BTS hope to inspire the next generation and millions of young fans to embrace clean energy and become future drivers of electric vehicles.
BTS has a huge global following, with more than 60 million listeners and 3 billion streams across 79 countries on Spotify this year alone. Along with over 90 million combined followers on all official social accounts, the new partnership offers an additional avenue to further amplify the mission of the ABB FIA Formula E Championship.
Formula E aims to accelerate the mass adoption of electric vehicles and in turn tackle air pollution and counteract climate change. As the only form of motorsport to not produce any tailpipe emissions, Formula E’s primary purpose is to increase the number of electric cars on the road and the series regularly connects with influential partners to spread its message.
Breaking the news that BTS will become a global ambassador of the ABB FIA Formula E Championship, South Korean national public broadcaster KBS also announced they will be airing the inaugural race scheduled in Seoul on Sunday, May 3, 2020.
The bespoke city street circuit takes in some of Seoul’s best-known sights, with a special section of track housed inside the Olympic Stadium and winding its way around the Jamsil Sports Complex.
To learn more about the ABB FIA Formula E Championship, find out where to watch race highlights and buy tickets, visit or download the app on iOS and Android.
Alternatively, follow the ABB FIA Formula E Championship on FacebookInstagramTwitter and YouTube@FIAFormulaE #ABBFormulaE
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