The FIA World Endurance Championship will have a new look from the start of the 2019-2020 season (Season 8), with the introduction of a dynamic new graphics charter and refinements to the now well-established WEC logo.
Taking advantage of the official pre-season test in Barcelona, the Prologue, on 23/24 July, the WEC has fully unveiled its new visual image which is aimed at establishing distinct and instantly recognisable brand identities for different areas of the Championship: Sporting, Corporate Partnerships, General Public and Media.
The new graphics collectively form a clear, cohesive and attractive image which is less likely to become dated or subject to graphic trends. At the same time the core WEC logo – which has, since its inception in 2012 become so well known – is retained, with a slight cosmetic evolution or ‘relifting’.
WEC CEO Gérard Neveu commented: “As we approach the start of Season 8, a new era in the WEC as the first proper season using the cross-calendar year format, it was an appropriate time to refine our ‘look’. We are delighted with the results which are vibrant, dynamic and identifiable, and which bring a fresh energy to the WEC as we move forward towards hypercars, hydrogen and other exciting new developments in endurance racing.”
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