The Macau Grand Prix Committee recently announced that, for the second consecutive year, Suncity Group will be title sponsor of the Macau Grand Prix, lending its name to the annual motorsport bonanza which this year boasts one of the most prestigious programmes in its distinguished 62-year history. Officially named the Suncity Group 62nd Macau Grand Prix, the Macau-based premium leisure, travel and entertainment conglomerate also takes title sponsorship of three of the event’s four headline races: the Suncity Group Formula 3 Macau Grand Prix, the official FIA F3 Intercontinental Cup; the Suncity Group Macau Motorcycle Grand Prix – 49th Edition; and the Suncity Group Macau Guia Race 2.0T.
In addition, Suncity Group has taken up title sponsorship of a new event on the exciting and diverse programme – the Lotus Celebrity Cup Race. With months to go before November, title sponsorship of six of the seven races has already been snapped up, with SJM lending its name to the enormously-successful Macau GT Cup, which this year is also the world’s first official FIA GT World Cup, with CTM once again supporting the ever-popular Macau Touring Car Cup.
Yokohama extends its long-standing partnership with the event to a remarkable 33 years, returning as official tyre for the Formula 3 Macau Grand Prix, while Auto Italia Limited and Kong Fong Motors Company Limited becomes an official sponsor for the first time. Providing Maserati vehicles as the Safety Car, Medical and Rescue vehicles, as well as the Officials’ working vehicles, the new sponsorship will provide the event’s team of experienced professionals with a fleet of high-performance cars.
The strong commercial support for this year’s Grand Prix comes as a result of record-breaking success in 2014, when the sell-out event attracted 80,000 spectators over the four days and set a new record in sponsorship revenue. Already this year, the combined sponsorship revenues represent an increase of more than 13.62% over the final
figure for 2014.
The Grand Prix’s role in promoting Macau’s tourism diversity is further evidenced by the more than 10 million hits from across the globe on the official website over the four days of last year’s event alone. The Committee is further building on the success of last year by continuing to foster its close cooperation with the travel industry to promote a variety of packages to attract even more visitors.
The impressive increase in sponsorship income achieved already, and encouraging advance ticket sales – which again include purchasers from right around the world – point to another record-breaking year for Macau’s international sporting showcase.