Under Armour has unveiled the brand’s latest innovation in footwear cushioning technology called HOVR.

Under Armour HOVR is a cushioning platform, engineered to provide the ideal combination of cushioning and energy return, all without compromise.

The HOVR midsole is made of a proprietary foam compound in partnership with leading innovators Dow Chemical, providing a super-soft durometer with incredible cushioning and shock absorption with every single foot strike.

HOVR is UA’s third cushioning platform, in addition to Micro G and Charged Cushioning.

This new pinnacle cushioning system delivers on runners needs to have a shoe that provides not only support– but also energy return and shock absorption.

Another key component of the HOVR technology is the ‘Energy Web,’ which is a comprehensive mesh web that contains the cushioning core, helping to maintain the midsole’s shape and, in return, delivers strong responsiveness and energy return.

This combination of advantages makes you feel better and perform better – with HOVR, the shoe is absorbing some of the impact your body would normally feel, aiding in your comfort and keeping your legs fresh for the
road ahead.

The HOVR platform will be introduced through two styles, the HOVR Phantom and HOVR Sonic, available for purchase on 2nd February 2018.

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