Further to an agreement concluded by SPORTFIVE, the ASEAN Football Federation (AFF) today announced TrueVisions as the Official Broadcast Partner in Thailand for its four premier competitions under the ASEAN United FC platform – the ASEAN Hyundai Cupā¢ 2026, the ASEAN Club Championship Shopee Cupā¢ seasons 2026/27 and 2027/28, the ASEAN Womenās MSIG Cupā¢ 2027 and the ASEAN U-23 Championship 2027. SPORTFIVE is the AFFās exclusive commercial partner.
TrueVisions is Thailandās leading pay television broadcaster and a pioneer of subscription television in the country. A subsidiary of True Corporation, a major domestic telecommunications and technology conglomerate, TrueVisions delivers sports, entertainment and news content on its television and digital platforms.
As Official Broadcast Partner, TrueVisions will broadcast premium live football content from the ASEAN United FC events on its linear TV, OTT and digital platforms in one of Southeast Asiaās largest media markets and football fan bases, starting from the Hyundai Cupā¢ 2026, the jewel in the crown of ASEAN football and the regionās biggest sporting event.
Mr. Ongard Prapakamol, Head of TrueVisions and Media Division, True Corporation Plc, said: āWe are delighted and proud to bring ASEANās premier football tournaments to Thai fans. With live coverage of every match, expert commentary, in-depth analysis, and exclusive content, TrueVisions is committed to delivering the most comprehensive and engaging viewing experience. This partnership further strengthens our position as Thailandās leading sports platform and reinforces our commitment to bring world-class and regional sporting events closer to Thai audiences. TrueVisions will provide football enthusiasts with an immersive and engaging experience throughout the tournament.ā
Major General Khiev Sameth, President, ASEAN Football Federation, said: āOur Official Broadcast Partners are fundamental to the continued growth and success of ASEAN football. We are delighted to welcome TrueVisions, a highly respected broadcaster with a proven track record of delivering world-class sports content to audiences across Thailand.
āThis partnership reflects our shared commitment to expanding the reach and visibility of ASEAN football and bringing our competitions closer to fans than ever before. Through live broadcasts of every match across major linear television networks and digital platforms, the ASEAN Hyundai Cupā¢, ASEAN Shopee Cupā¢, ASEAN MSIG Cupā¢ and ASEAN U-23 Championship will continue to unite and inspire millions of supporters across Southeast Asia, while further strengthening the profile and appeal of ASEAN football on the regional stage.ā
Seamus O’Brien, President and Chairman of the Board, SPORTFIVE Asia, said: āThailand is a major ASEAN football and media market, and the partnership with TrueVisions, a leader for premium sports coverage is part of our commitment to ensure that ASEANās biggest football events – ASEAN Hyundai Cupā¢, ASEAN Shopee Cupā¢, ASEAN MSIG Cupā¢ and ASEAN U-23 Championship, which collectively are the most watched and followed in Southeast Asia with audiences of nearly a billion, continue to achieve the widest possible reach both domestically and across the region.
Learn more about ASEAN United FC competitions at https://aseanutdfc.com/ and follow @aseanutdfc on Instagram, Facebook, TikTok, YouTube and X.
