The Asian Football Confederation (AFC) have agreed a deal with renowned Swiss watchmaker TAG Heuer to be the Official Timekeeper & Official Watch of the Asian Football Confederation’s national competitions including the 2018 FIFA World Cup Asian Qualifiers Final Round, the 2018 AFC Women’s Asian Cup and the AFC Asian Cup in 2019.

TAG Heuer have a dynamic strategy of supporting football across the world and their support of Asian national competitions will start with the 2018 FIFA World Cup Asian Qualifiers Final round which begins on Thursday.

Dato’ Windsor John, the AFC General Secretary, said: “We are very glad to be working with TAG Heuer and they will be the professional and reliable timekeeper for the 2018 FIFA World Cup Asian Qualifiers Final Round. Every minute, every second can be vital in a football match and the AFC’s Vision and Mission is to enhance our competitions – and that includes with top brand partners.”

“The AFC’s competitions are growing in terms of competition and excitement, with more and more fans watching in the stadiums and on television and it is a testament to the strength of the game in Asia that we have agreed this partnership with TAG Heuer.” 

Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Watch division said: “Football is the most popular sport in the world. Football is like a language between people or a religion. With football, we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches.”

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