Danielle Nant and Mohd Syahidan Alias emerged victorious in the 100PLUS Competitive race which was held in conjunction with the first ever Race Against the Machines (RATM) held in Putrajaya last night.
Danielle was the fastest in the women’s open 12KM race coming in with a time of 56:06 while Syahidan was the best in the men’s category with a time of 44:54. The race was flagged off by Khalid Alvi, Managing Director, F&N Beverages Marketing; Baskorohadi Sukatmo, General Marketing, F&N Beverages Marketing and Jenny Wong, General Manager Marketing.
“The 100PLUS Outrunner campaign is the first time 100PLUS is hosting its very own running event and it has been a series of firsts for us. This is the first ever running event in the world to feature drones as an active part of the race and the first time we have promoted an event solely on a digital platform in a short period of time. We had a total of 10,000 participants sign up for the entire Outrunner event in a span of two weeks and we are grateful to our consumers for the overwhelming response and support we have received for this event,” said Leong Wai Yin, Marketing Manager of F&N Beverage Marketing.
“100PLUS has continuously pushed the envelope in getting Malaysians to step out of their comfort zones, to outdo themselves by going beyond the limits. For the 100PLUS Race Against the Machines, we decided to give our participants a one-of-a-kind race by having them literally run for their lives, and from airborne drones to boot in a specially-designed course with safe and danger zones. We hope they enjoyed the experience and we look forward to possibly holding similar events in the future,” she added.
The RATM is the first of its kind where it resembled a real life video game with participants having to dodge, hide from and outrace airborne drones which had been set loose to “hunt” them down in the dark of the night.
Runners who signed up for this exhilarating run were each given a barcode instead of race numbers for their race bibs, and three “Lives”. The objective: to cross the finish line with at least one Life remaining – not an easy task with four drones chasing after them.
Each drone was armed with powerful searchlights and high definition video cameras, with six electrical-powered propellers to help it accelerate up to 57km/h when airborne. Runners who got their barcodes scanned or “captured” during the race ended up losing a life each time while those who carried the 100PLUS New Grip Bottle throughout the race were given a bonus Life.
The 100PLUS Race Against the Machines run is one of three race events in the 100PLUS Outrunner campaign, with the other two being the 9km and 12km events in the competitive segment. All three events were flagged-off from the Palace of Justice in Precinct 3, which had a carnival atmosphere for the day.
The 100PLUS Race Against the Machines had 3,000 participants at the event, with additional active participants at home – those who signed on for the role of Drone Master.
Drone Master participants were given the chance to operate the on-board cameras of the drones in Putrajaya from the comfort of their homes. The Drone Masters had 25 shots each to “fire” the bot cameras or scanners at the runners and take as many clear snapshots of the barcodes printed on the runners’ shirts as they could.
Prizes for the event were medals and certificates for the first 100 runners to finish the race “alive” while the top 30 Drone Masters each received RM100.
100PLUS is the first isotonic beverage to be launched in Malaysia. It is a thirst-quenching, caffeine-free isotonic drink specially formulated to help restore what the body has lost during physical exertion and rehydrate the body to its optimal hydration balance. Its unique formula combines fluids, carbohydrates and electrolytes for quick and efficient absorption of fluids into the body.
The 100PLUS New Grip Bottle has been designed for active lifestyles. Engineered to be slimmer and lighter using 17% less plastic, it features a new grip designed to fit the hand more naturally.
100PLUS is one of the leading brands under the F&N flagship in Malaysia. It is produced and distributed by F&N Beverages Marketing SdnBhd, the largest soft drinks distributor and manufacturer in Malaysia.For more information on the 100 Plus® Race Against the Machines, please log on to www.100plus.com.my/ratm .