2016 Superbike World Championship (WorldSBK) logoDorna WSBK Organisation is happy to say that Championship title sponsor Motul will be the Event Main Sponsor for the WorldSBK weekend in Imola, with the French lubricant giant topping the timesheets for the race weekend at the Autodromo Internazionale Enzo e Dino Ferrari in Italy. The newly crowned Round will be called the Motul Italian Round.

WorldSBK’s buzzword is accessiblility and Motul proves the perfect partner, making sure WorldSBK continues as a world leader in on- and off- track adrenaline-fuelled entertainment. The Paddock Show, unique to WorldSBK, is a centre piece of the paddock fan experience and allows fans world-beating access to all the top riders and teams in the Championship, and showcases autograph sessions, Q&As, bike displays and much more, breaking down the barrier between rider and fan.

With further VIP experiences including parade laps of the circuit and the illustrious VIP lounge, Motul offers guests a trackside adventure like never before and allows WorldSBK to open up every part of paddock life for maximum access.

Fans can even have the opportunity to walk the grid and then watch all the action from pitlane in the Motul action box, where only a pane of glass separates fans from the thrill and speed of WorldSBK in a dedicated pit box alongside the best of the WorldSBK grid. Motul offers fans a VIP experience like no other and a further commitment to WorldSBK is another brilliant extension of the partnership between the World Superbike paddock and the French company.

The Motul Italian Round will be the fifth Round of the 2016 season and the lights will go out at Imola on the 29th of April, when the most successful rider at the Autodromo Internazionale Enzo e Dino Ferrari, Jonathan Rea, will look to take another double win at the spectacular track, and home factory Ducati will be looking to stand in his way.

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