Jr. NBA Malaysia presented by Dutch Lady returned to Malaysia last April and introduced the Jr. NBA Coaches Academyin an effort to further develop local basketball by teaching on-court training, strength and conditioning, basketball education and nutritional knowledgeto Malaysian coaches and physical education teachers.

The Jr. NBA Coaches Academy reached more than 1,400 physical education teachers in over 900 schools across 10 states in Malaysia including Johor, Kedah, Kelantan, Melaka, Negeri Sembilan, Pahang, Penang, Perak, Selangor, and Terengganu.

Through the workshops, participants in the Jr. NBA Coaches Academy learned and experienced a variety of fundamental basketball drills from the Jr. NBA curriculum. Additionally, teachers received tools to encourage and facilitate participation among their students, including a coaching guide with curricula for in-school and after-school programs, access to online resources on the Jr. NBA website, and basic coaching equipment.

“We are deeply committed to developing Malaysian basketball and value the role that a coach plays in honing the next generation of basketball players,”said NBA Asia Associate Vice President of Marketing Partnerships Jim Wong.“Through the Jr. NBA and the Jr. NBA Coaches Academy, we are able to engageyoung athletes and train teachers that will sustain the basketball education forthe Malaysian youth beyond the Jr. NBA program.”

“With the introduction of the Jr. NBA Coaches Academy, more physical education teachers will have access to quality basketball instructionand nutrition education that focuses on the Goodness of Milk to create a positive impacton the active lifestyles of Malaysian students,” said Dutch Lady Malaysia, Marketing Director, Consumer Dairy, Ramjeet Kaur Virik.

“We are very excited to be given this opportunity to capitalize on this platformto tie in with our Drink. Move. Be Strong (DMBS) campaign to promote the importance of getting proper nutrition and leading active lifestyles, among teachers that are responsible for the holistic development of Malaysian youth.”

“It’s essential for our Malaysian teachers to understand the health benefits of dairy nutritionthat provides nutrients like Milk Protein that willhelp build strong young athletes and allow them to unleash their optimum performance in sports,” Ramjeet added.

The Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.

Jr. NBA Malaysia 2018 presented by Dutch Lady is free and open to boys and girls ages 5-14. Players between the ages of 10-14 will be eligible for the top selection during the selection camp and National Training Camp. Young aspiring players can still sign up for the Jr. NBA Malaysia Regional Selection Camp on July 21-22 and stand the chance to be selected as a Jr. NBA All-Star who will embark on a unique NBA experience trip.

In addition to the presenting partner Dutch Lady, the event is supported by the Ministry of Education Malaysia, official partner Gatorade, Spalding and Westports Dragons.

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