Thousands nationwide celebrated the worldâs most anticipated football tournament with Carlsberg!
Some 1,000 football fans and beer lovers celebrated the finale of the worldâs most anticipated football tournament at Carlsbergâs âProbably The Best Football Partiesâ across 9 locations held concurrently across key cities in West and East Malaysia!
A total of eight lucky winners at selected party locations during the Third Placing and Finals matches walked home with huge smiles as they won official autographed football jerseys by football professionals namely Thierry Henry, Neymar Jr, Cristiano Ronaldo, AndrĂŠs Iniesta, and Dele Alli!
In KL, 19 lucky winners from âProbably The Best Football Beerâ campaignâs Swipe and Win contest won exclusive passes to âProbably The Best Football Beer Partyâ brought along 3 buddies to watch the finals with other drinkers at one of Carlsbergâs mega scale parties held at The Brew House in Sunway Giza, KL.
The one-of-its-kind football party venue was decorated with Carlsbergâs hop leaf featuring flags of the six most revered football nations – France, England, Spain, Portugal, Germany and Brazil. Loud cheers and thunderous roar more than 300 partygoers filled the air as the crowd cheered for France and Croatia, with Carlsbergâs thundersticks and whistles in hand.
It was probably the best football experience as many put their footie skills and knowledge to test playing âProbably The Best Foot Pongâ, âProbably The Hardest Kickâ, and Football Trivia.
It was a night to remember as winners scored Carlsbergâs Football Premium Kits comprising jersey, invertible umbrella, bottle and can cooler sleeves; LED TVs by Hisense; smartphones by Vivo and exclusive merchandise from Mercedes Benz.
Prior to the match, dancers paraded sporting Carlsbergâs football premiums and Carlsberg and Carlsberg Smooth Draughtâs beautiful limited-edition football-themed packaging drawing attention of passers-by.
âCarlsberg Malaysia pulled all stops during the worldâs most anticipated football tournament in Russia with our disruptive marketing strategy. Since the launch of our âProbably The Best Football Beerâ campaign, we have seen positive sales results, encouraging response from consumers with thousands of players on âProbably The Best Football Beer Gameâ vying for the grand prize of a trip for two to watch a Liverpool FC match LIVE in UK.â, said Charles Wong, marketing director of Carlsberg Malaysia.
âThroughout our football campaign, Carlsberg has hosted approximately 3,000 parties engaging football fans and consumers nationwide including Sabah and Sarawak. Coupled with attractive limited-edition football merchandise and packaging specially for this football campaign, we hope Malaysians had âProbably The Best Football Beerâ experience with Carlsberg and Carlsberg Smooth Draughtâ, Charles added.
Enjoying the party with customers, owners of The Brew House chain Felix Yang and Roger Hew presented cartons of Carlsberg and Carlsberg Smooth Draught to members of the media for a special lucky draw.
Who will win the grand prize of Carlsbergâs âProbably The Best Football Beer Gameâ at www.probablythebest.com.my/football to watch Liverpool FC play LIVE in UK? Stay tuned to CarlsbergMYâs Facebook page as winners will be announced end of July.
As part of our #CELEBRATERESPONSIBLY campaign to advocate no drink driving, Carlsberg Malaysia offered RM10 off GRAB rides to consumers who attended âProbably The Best Football Beer Partiesâ at its Third Placing and Finals matches.