Bose to become ‘Official Team Partner in Sound’

As preparations for the opening race weekend of the new season get underway in Melbourne, the MERCEDES AMG PETRONAS Formula One Team is delighted to announce a new partnership with Bose which sees the company become the team’s Official Team Partner in Sound.

Renowned as a provider of quality home cinema, music and loudspeaker systems, Bose was founded in the USA in 1964 and has grown to become a global brand celebrated for its commitment to innovation and ‘Better Sound through Research’.

The new partnership will see MERCEDES AMG PETRONAS using a range of the latest Bose products, including the QuietComfort headphones and SoundTouch wireless music systems, both at and away from the race track as the team travels around the world with the Formula One calendar.

The iconic Bose logo will feature on the racesuits and helmets of Lewis Hamilton and Nico Rosberg, on the helmets of the MERCEDES AMG PETRONAS pit crew, and on the team’s trackside clothing.


Colette Burke, Vice President, Bose Europe

“We’re excited to join the MERCEDES AMG PETRONAS Formula One Team as we share a similar passion for performance and commitment to excellence. The proprietary technology found in our products will help the team as they prepare, travel, and perform together at every global Formula One race.”


Toto Wolff, Head of Mercedes-Benz Motorsport

“We are delighted to be partnering with Bose ahead of what should be an exciting new Formula One season. Our two companies share key founding philosophies; the importance of research and innovation and the relentless pursuit of excellence. These joint passions are what will make our new partnership the perfect fit. Being part of a Formula One team is a demanding lifestyle so benefitting from Bose’s industry-leading products in sound will become an important part of our routines, with our travelling personnel already enjoying an improved experience on long journeys around the world with the benefit of Bose’s QuietComfort noise cancelling headphones.”



Bose Corporation was founded in 1964 by Dr. Amar G Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology.

Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits.

Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic.

From the company’s home entertainment systems and Wave music systems, to high-quality audio and noise cancelling headphones, digital music systems, Bluetooth speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world – everywhere Bose does business.


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