TAG Heuer has a long history of supporting football across the world and its sponsorship of AFC national competitions began with the FIFA World Cup Russia 2018TM Asian Qualifiers Final Round in September 2016.

Dato’ Windsor John, the AFC General Secretary, said: “We are very glad to be working with TAG Heuer, the professional and reliable timekeeper for the FIFA World Cup Russia 2018TM Asian Qualifiers Final Round. Every minute, every second is vital in a football match and the AFC’s Vision and Mission is to enhance our competitions – and that includes having top brand partners on board.

“The AFC’s competitions are growing in terms of competitiveness and excitement, with more and more fans watching in the stadiums and on television. It is a testament to the strength of the game in Asia that we have agreed this partnership with TAG Heuer.”
Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch division, said: “Football is the most popular sport in the world. Football is like a language between people. With football, we communicate passion, emotion, joy, dreams, team spirit, organisation, strategy and finally, victory – values that are also carried by our brand, and more importantly, by the people who buy and wear our watches.”
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