From 27 November 2014, MINI – the BMW Group’s cult urban brand – will be the focus of attention in a temporary exhibition entitled “The MINI Story”. Up to 31 January 2016, visitors to the BMW Museum will for the first time be able to admire over 30 original vehicles, smaller exhibits and accessories from 55 years of MINI history. Numerous photos, films and sketches, along with a wealth of background information, tell the story of the tradition-rich brand across 20 themed areas. On 28 November 2014 the BMW Museum hosts a grand opening party for the new exhibition.

“A MINI has an inspiring, engaging way about it. It defies barriers and is ridiculously good-looking at the same time,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG with various responsibilities, including MINI, at the opening of the exhibition. “The bond between a MINI and its driver is above all an emotional one. This wide-reaching exhibition at the BMW Museum and the brochure to accompany it provide an engrossing showcase for the rich heritage of MINI – from the conception of the original Mini in 1959 to the present day. I look forward to welcoming crowds of visitors and MINI fans who share our passion.”

“Following the recent guest appearance by Rolls-Royce Motor Cars, this special MINI exhibition allows us to give our visitors a closer look at another of the BMW Group’s heritage-rich brands,” adds Gabriele Fink, Head of the BMW Museum. “We’re bringing together the most varied aspects of MINI within a youthful, dynamic and innovative setting.”

Wide variety of distinctive models and innovative design

A small car with a big history: the special exhibition shines the spotlight on the development of the MINI brand. An informative and action-packed tour leads visitors from the early days of the space-saving classic models such as the Morris Mini Minor and Mini Traveller to the unmistaeably contemporary design of the first new MINI, built in 2001. Alongside the model series on display, concept vehicles and creative one-offs – from a camper van to a stretch limousine complete with whirlpool – demonstrate the astonishing variety of models produced by MINI as well as the customer-centred focus of a brand cherished around the world for its innovative design.

From accessories to zeitgeist

The brand’s illustrious heritage and adherence to a “British” attitude to life are present in the pop culture of the 1960s (as epitomised by The Beatles) and beyond. 1990s TV series Mr. Beanensured the Mini’s large community of fans were now spread around the globe – if they weren’t already. The BMW Museum gives this cultural and historical context a platform through 20 themed areas. Visitors with an interest in a particular era and its zeitgeist will find rare accessories, films and photos, adverts and design sketches to sate their appetites. The interactive joy of today’s world and a study of innovative connectivity-related ideas set the seal on “The MINI Story”, a journey back in time through half a century of MINI history.

Opening event for all MINI fans

On 28 November 2014 the BMW Museum will invite all fans of the brand to the grand opening event for the exhibition. Visitors can cast an initial glance around the exhibition from 20.00 hrs and party into the early hours with like-minded people over cocktails and more. Rock band The Rifles can be trusted to conjure up the requisite atmosphere. Entry is €5.00 and includes a welcome cocktail.

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