Under Armour introduced Threadborne technology, a premium innovation platform that houses technologies engineered down to the thread level to provide the most advance athletic solution.
Threadborne is the actualization of precision. All technologies that live under the Threadborne flag have been meticulously engineered with precise attention to detail. By analyzing product ingredients at a molecular level Under Armour are able to determine what can be minimized and improved upon to give athletes every advantage, and ultimately remove all excess.
The Threadborne technology icon ranges from Threadborne Para, Threadborne Microthread, Threadborne Seamless and Threadborne Siro. Through Threadborne Para, micro-sized high-tension threads are intelligently woven together to deliver lightweight, directional strength, to support the game’s most brilliant player.
Re-engineered fibers built without spandex but with the added benefit of a coil shaped structure make Threadborne Microthread materials more breathable and built to hold their form.
Threadborne Seamless garments are built free of excess, delivering optimal comfort and fit along with mapped breathability. By re-evaluating yarn fabrication techniques Threadborne Siro materials are built to eliminate distraction. Under Armour have engineered an ideal distance between the textile and the athlete, resulting in anti-cling performance and moisture management with precision.
Threadborne technology is applied in Under Armour selected latest apparels and shoe collections. All the latest Under Armour Threadborne products are now available in all Under Armour stores and major sport retailers in Malaysia.