SPORTFIVE is proud to announce a strategic partnership with the International Hockey Federation (FIH), reinforcing its position as a leading global sports marketing agency and underlining its commitment to advancing commercial opportunities in international sport.
As part of this partnership, SPORTFIVE will serve as a key Commercial Partner for FIH, supporting the Federation’s mission to elevate the sport‘s global visibility and secure brand partnerships across major markets including the Middle East, South Asia, Europe, and the United Kingdom.
This partnership will debut with hockey’s most prestigious event, the FIH Hockey World Cup, taking place from 15 to 30 August 2026 in Belgium and the Netherlands. Beyond the World Cup, SPORTFIVE will also work with FIH across their wider international portfolio of major events and tournaments, including the FIH Hockey Pro League and innovative formats such as the FIH Hockey5s World Cup, ensuring SPORTFIVE plays a central role in shaping the commercial future of one of the world’s most inclusive and fast-growing Olympic sports.
