Round 7 at Donington Park sees Italian company take top billing

Acerbis and Dorna WSBK Organisation (DWO) are thrilled to announce a further partnership as Acerbis are announced as the Event Main Sponsor for Round 7 of the 2016 MOTUL FIM Superbike World Championship. The race weekend, set to take place at Donington Park in the UK from the 27th to 29th May, will consequently be named the Acerbis UK Round.
Italian based Acerbis, a current sponsor and partner of the WorldSBK Championship, is a leader in top quality motorcycling products and apparel for on and off-road, proving a valuable collaborator with the MOTUL FIM Superbike World Championship. The expansive global exposure offered by partnership with WorldSBK is increased even further through becoming Even Main Sponsor, with the race weekend at Donington Park one of the most popular on the calendar and sure to draw an incredible crowd once again.

“The U.K. represents one of the core markets for our brand, and we have a branch near London since 2007,” said Guido Acerbis, Acerbis Group CEO. “We decided to title Donington UK WorldSBK round to affirm our investment in this country.”

“We’re delighted that Acerbis are furthering their commitment to WorldSBK in becoming Event Main Sponsor of Round 7,” said Marc Saurina, Commercial and Marketing Director of WorldSBK. “As a current partner of the Championship, Acerbis are a valuable collaborator with WorldSBK and the opportunity to work with the Italian company once more as Event Main Sponsor is a fantastic opportunity for all involved. We’re thrilled to see the Acerbis name take top billing at one of the most eagerly awaited events on the 2016 WorldSBK calendar.”

The Acerbis UK Round will begin on Friday 27th May at Donington Park in England, as WorldSBK is back in Europe to race in the home country of key Championship rivals Jonathan Rea, Chaz Davies and Tom Sykes.

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