The world of cycling continues to press on as RCS Sport today announces an agreement reached with Bianchi that will see the renowned Italian cycling brand become the official bicycle manufacturer of the Corsa Rosa alongside several other RCS Sport events.

The three-year agreement between Bianchi and RCS Sport includes a number of important fixtures on the WorldTour calendar. Along with the Giro d’Italia, Bianchi is also the official sponsor of the UAE Tour, the only WorldTour stage race held in the United Arab Emirates, Il Lombardia, ‘the race of the fallen leaves’ and one of cycling’s five Monuments, as well as the amateur sportive, the Gran Fondo Il Lombardia. From 2021, the partnership will be further enriched by the addition of the WorldTour race Strade Bianche. As part of the agreement with RCS Sport, Bianchi will supply the bikes for the neutral service operated by Shimano during the race.

Bianchi and Giro-E

The agreement also incorporates Bianchi’s collaboration with the Giro-E, a key event for the manufacturer. The bicycle brand is the official partner of the event with Bianchi Lif-E, cycling’s very first electric intelligence mobility programme. The deal will see Bianchi supply the Giro-E with its Aria e-road carbon model. Bianchi will also be official sponsor of the Giro d’Italia Virtual, taking place from 18 April to 10 May, a new event that gives professionals and amateurs alike the chance to ride the best stages of the Giro d’Italia 2020 from home.Today’s announcement brings together the toughest race in the world’s most beautiful place and the historic Bianchi brand, operating since 1885. Bianchi is associated with some of the biggest names in the history of cycling such as Fausto Coppi, Marco Pantani and today’s number 1 UCI Ranked team, Primoz Roglic’s Team Jumbo-Visma.


As the Giro presents all that is beautiful about Italy to the world, Bianchi is proud to release the all new Aria – Bianco Italia. It is an exclusive and limited edition of the Aria in clean ‘frost white’ with the Italian tricolore inserted on the chain stay and purple-turning-green inserts.

The new Aria – Bianco Italia edition is for those who never stop dreaming and celebrates the launch of the Giro d’Italia Virtual. It is available on the Bianchi official e-store ( for a limited period of time, 15 April – 10 May.

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