The Italian company further strengthens its presence in the upcoming Italian event

Italian snack company PATA has become the Main Event Sponsor for Round 8 of the 2015 eni FIM Superbike World Championship, taking place on June 19-21 at the Misano World Circuit “Marco Simoncelli”. The PATA Riviera di Rimini Round will feature a prominent presence for the Italian company not only around the 4.226km, recently fully resurfaced track, but in many ways within the WorldSBK paddock and on event promotional material.

PATA has a long history within the Superbike World Championship, starting in 2010 with team sponsorship and gradually extending to different classes during the years. While maintaining all of the previous partnerships, in 2015 the PATA Group has also become one of the sponsors of the Championship.

With the Main Event Sponsoring of the last Italian Round of the season, PATA ensures even greater visibility within its key market and worldwide.

In what is one of the highest attended and most passionate rounds of the season, the many spectators who will choose to experience the spectacular WorldSBK action live will be also able to enjoy all of the delicious varieties of chips and snacks made by PATA.

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