Statistics can be little more than symbolic at times, but there is no escaping the fact that Peugeot Sport has harvested many more resounding victories than the number of years that have passed since its creation in October 1981, forging a record that speaks volumes for the teamâs ongoing quality and judicious sporting strategy.
âMotorsport provides the automobile industry with an exceptional technology laboratory for the acceleration of research and progress,â believes Peugeotâs CEOÂ Linda Jackson.
âFor our brand, it plays an essential part in the rollout of our models and our plans for tomorrowâs mobility. Not only have Peugeot Sportâs 40 years in motorsport reaped a long list of wins and titles, but they have also been a source of real pride. It is this heritage that guides us and, above all, serves as a springboard for further conquests, both today and in the future.
Created by Jean Todt and initially known as Peugeot Talbot Sport, Peugeot Sport has produced numerous iconic cars, including the memorable 205 T16, 405 T16, 206 WRC, 306 Maxi and 905, followed more recently by the 908, 208 T16 Pikes Peak, 2008 DKR, 3008 DKR, 208 WRX and, now, the revolutionary 9X8 which is poised to play a core role in Peugeotâs electrification plan, while at the same time embodying the close ties between the brandâs sporting arm and design team.
Over the past 40 years, the men and women at Peugeot Sport have risen successfully to the challenge of so many legendary events at both world and national level, and it is their passion and professionalism â two fundamental values â that continue to inspire the current team.
Looking back over the decades inevitably conjures up images of Peugeot Sport on its way to claiming titles and triumphs in the FIA World Rally and World Rallycross Championships, on the famous Dakar Rally, in the Le Mans 24 Hours and at the Pikes Peak âRace to the Cloudsâ International Hill Climb, as well as in circuit racing in France and elsewhere, plus Formula 1 podiums as an engine supplier, etc. etc.
Peugeot Sportâs chief motorsport achievements since 1981 include:
- 5 World Rally Championship Manufacturersâ titles, in 1985, 1986, 2000, 2001 and 2002;
- 4 World Rally Championship Driversâ crowns, with Timo Salonen, Juha Kankkunen and Marcus Grönholm (twice);
- 3 Intercontinental Rally Challenge Driversâ and Manufacturersâ titles (2007, 2008 and 2009);
- A long list of national rally titles;
- 3 Le Mans 24 Hours wins, in 1992 (with Yannick Dalmas/Derek Warwick/Mark Blundell), 1993 (Christophe Bouchut/Eric Hélary/Geoff Brabham) and 2009 (Marc Gené/David Brabham/Alex Wurz);
- 3 Pikes Peak Hill Climb victories, in 1988 (with Ari Vatanen), 1989 (Robby Unser) and 2013 (SĂ©bastien Loeb);Â
- Super Touring titles, including the 1997 German Super Tourenwagen Cup crown with the 406 (Laurent AĂŻello);
- 7 Dakar wins, in 1987 (with Ari Vatanen), 1988 (Juha Kankkunen), 1989 and 1990 (Ari Vatanen), 2016 and 2017 (Stéphane Peterhansel) and 2018 (Carlos Sainz);
- 1 World Rallycross Championship title (2015).
Over the years, the different champions who have driven these cars â many of which have left an indelible mark on their respective eras and disciplines â have been able to count on Peugeot Sportâs meticulous, conscientious, combative and innovative team members who, along with the managers who have led its successive campaigns, have flown the brandâs colours high and proud.
The hunger for victory of past Directors like Jean Todt, Corrado Provera, Jean-Pierre Nicolas and Bruno Famin â to name but them â has been driven consistently by a determination to bring everyone together, innovate, inspire and move forward.
With motorsport so embedded in the French carmakerâs DNA, all Peugeot Sportâs programmes have been geared to backing a particular vision or technological strategy of the French carmaker in areas ranging from safety and performance, to new forms of energy, efficiency, electronics and driver aids.
Today, electrification is at the heart of Peugeot Sportâs Hypercar programme with the 9X8 in the Le Mans 24 Hours and FIA WEC and symbolises the stakes of Peugeotâs plans for tomorrowâs mobility while contributing to its research efforts as the drivers put new ideas through their paces for the benefit of everyday motorists in a virtuous racetrack-to-street cycle.
This month, Peugeot Sport is celebrating its 40th anniversary which, although an important landmark, is just a step along the long road ahead of further enriching breakthroughs, experience and adventures.