UEFA EURO 2016⢠Anticipation with Exciting Fan Activities
No one understands football better than Carlsberg. To attest its avid support for football and bring the UEFA EURO 2016⢠experience closer to the fans, Carlsberg, official beer of the UEFA EURO 2016ā¢, has lined up two exciting tournament components to further heat up the football fever.Ā
This comes on the back of Carlsbergās recent announcement of probably the best UEFA EURO 2016⢠prize for the fans, Play on Pitch, which enables fans to win a once-in-a-lifetime chance to watch the UEFA EURO 2016⢠semi-final live in France and experience what itās like to be a football star and play on pitch at Stade de Lyon.
Goaaaaaal! Celebrating the best moments of UEFA EUROĀ
Carlsberg has teamed up with the F2 Freestylers, globally recognised football freestylers and YouTube sensation, to recreate the best EURO moments from the past 40 years in a ten part mini-series. Some of these great goals re-enacted by the F2 Freestylers include the Netherlands vs. Soviet Union in 1988 by Marco van Basten, Sweden vs England in 1992 by Tomas Brolin, Czech Republic vs. Portugal in 1996 by Karel Poborský and France vs.
Portugal in 2000 by the one and only Zinedine Zidane.Ā The talented duo, with almost 4 million followers on their YouTube channel, will also include commentaries on what makes these probably some of the greatest in history and attempt to emulate these goals, move by move.
Footage of the action were captured through āCarlsberg Camā ā filmed with a drone and cameras fixed to the F2 Freestylers, giving an entirely new perspective on these iconic football moments and bringing fans closer to what makes them probably some of the best in the world. These amazing videos can be viewed atĀ www.probablythebest.com.my.
The 5 pairs of Play on Pitch winners can also expect to meet the F2 Freestylers during the tournament and try their skills at re-enacting some of these iconic EURO goals at Stade de Lyon.
EURO 2016 excitement in a can
Fans probably have their favourite teamās jersey, posters or their favourite teamās flag plastered on their bedroom wall. But for a football fan, thereās always room to own another piece of football memorabilia.
For UEFA EURO 2016ā¢, Carlsberg has releaseĀ a limited edition can for its beer, featuring theĀ official UEFA EURO branding to reinforce its status as the official beer of the tournament for the eighth consecutive occasion ā to give fans another football related item to take home with them.
The special can comes in the brand’s classic green with the tournament’s official colour scheme of red, blue and white and features images of stadiums, supporters and footballs alongside the word “Probably.”
The limited edition cans are now available in major hypermarkets, supermarkets, and convenience chain outlets from now onwards on a while stocks lasts basis. Consumers can also find their favorite Carlsberg big bottle labels in the UEFA EURO 2016⢠design during this period from their favorite coffeeshops, hawker centres, food courts and Chinese restaurants.
With Carlsbergās collaboration with F2 Freestylers and a chance to take home a piece of UEFA EURO 2016⢠through the limited edition cans, Carlsberg is really ādoing it better for the fansā by giving them a well-rounded experience of the upcoming UEFA EURO 2016ā¢.
Carlsbergās continuing and long-standing partnership with UEFA EURO is a testament to the brandās heritage and great association with football. Carlsberg has been the official sponsor for a record of 8 consecutive tournaments since 1988 and remain the official sponsor of the UEFA EURO in 2016ā¢.
For the first time in the tournament’s history, UEFA EURO 2016⢠will feature 24 teams compared to only 16 in 2012. They will be competing over a full month, from 10 June to 10 July 2016. The tournament comprises 51 matches, up from 31 matches in 2012, staged in ten different cities across France.
For more information on how to get a chance to win tickets to the UEFA EURO 2016⢠semi-final and participate at the various activities, please visitĀ www.probablythebest.com.myĀ or Carlsbergās Facebook page.
































