adidas Brands New Characteristics on the Field – Destroy and Control
adidas, the leading brand in football, has launched its newest football boots range – theX15 and ACE15 under the adidas Destroy vs Control Football Campaign. In conjunction with the campaign launch, adidas has organised a series of 2V2 football tournaments across the globe to define and display a whole new set of rules. Old traits, positions, and outdated attributes that mattered before are irrelevant now, as adidas brings forward the future of football.
To kick-start the recruitment phase for the adidas 2V2 tournament in Malaysia, adidas rolls out the Destroy vs Control activation video featuring renowned footballers in South East Asia: Roen Cian Nagapan (Malaysia), Raphael Maitimo (Indonesia), Mika Chunuonsee (Thailand), and Anthony Ampaipitakwong (Thailand), who demonstrate qualities of Destroy and Control while debuting the new adidas X15 and ACE15 football boots.
Destroy vs Control: Game Day
adidas has defined two types of players on the field – those who cause chaos and those who control everything: the game changers and the playmakers. For the first time, these two distinct types of players will each have their own boots, theadidas X15 and ACE15. To celebrate this football revolution, adidas launched a series of 2V2 tournaments across main cities in South East Asia, namely Bangkok, Thailand; Jakarta, Indonesia and now, Kuala Lumpur, Malaysia.
The gameplay format consists of two periods of three minutes each and it is played between two teams of two players each. The teams battle it out on a half-sized futsal court with zero goalkeepers. The main objective was not only to win the game by scoring most goals, but to gain points from a panel of influential football experts. Points are based on the player’s creative moves, flair for the game, as well as entertainment factor on the pitch.
The Malaysian judging panel consists of award-winning football freestyler Hoai-Nam Nguyen @ Nam the Man, football analyst Abbas Saad, local footballer/social influencer Roen Cian Nagapan, and football pundit Ross Yusof. The last two teams battled it out in the finals; and the team awarded with the highest points from the judges will have a once-in-a-lifetime football experience to Europe – where football is the centre of it all.
“Through the adidas Destroy vs Control football campaign and tournament, we intend to identify football grassroots to encourage and cultivate talents around Malaysia. Our goal is to spot local talented and skilful players to build a new army of professional footballers equivalent to international standards,” said Max An, Country Manager of adidas Malaysia. “We believe that young players should be shaped in the most conducive environment to foster growth and keep them focused on improving their game. We are providing a platform to encourage undiscovered talents to gain confidence and support from adidas in order to be the crème of the crop.”
adidas X15 (Destroy) and ACE15 (Control) Football Boots
Recently adidas has discontinued their previous silos, namely the F50, Predator, 11pro and Nitrocharge to make room for the new Destroy and Control football boots range – the adidas X15 and ACE15.
“There are players who take control with an intelligent vision of what the team needs. These players will be well suited with the adidas ACE15 football boots designed to hold control on the field,” said famed football manager Pep Guardiola. “And then there are players who cause chaos in the game by playing based on instinct and talent. The adidas X15 football boots has been specially built for players to hit at the best moment.”
X15 is designed particularly for strikers and defenders on the field. For players who are required to react fast, support and flexibility of the football boots are crucial. Built for the most dynamic and agile players in the world, the X15 boasts theTECHFIT COLLAR which offers a compression fit around the ankle for superior support and fit.
The X-CLAW base is built to give complete traction with a lightweight feel, whereas the innovative X-CAGE is a fragmented and lightweight design that gives ultimate support during the most agile movements. The X-SKIN is made up of a complex three layered system that delivers comfort, protection and performance in any condition.
Thomas Müller, Gareth Bale, Luis Suárez, Karim Benzema and Álvaro Morata are players who strike without a moment’s notice. For them, adidas has created X15 as the ultimate weapon for the game’s most dangerous players.
ACE15 is built to control. The revolutionary CONTROL WEB gives ultimate ball control, thanks to an engineered 3D material. A 3-layer compound combines with grippy EVA for an unbeatable touch. A ground breaking new stud configuration puts more studs on the ball during foot-over moves to allow for complete ball control.
The unique NSG (Non-stop grip) skin uses 3D dots for perfect control under various field and weather conditions. adidas has designed the ACE15 for midfielders to help bring order to a chaotic game and keep the game on track. Players like Mesut Özil, James Rodríguez, Oscar,Manuel Neuer and Ivan Rakitic are the glue of some of the world’s best teams.
The new adidas X15 and ACE15 football boots are now available at all adidas own-retail outlets and specialist retailers. Visit the adidas online store shop.adidas.com.my.
Welcome to the new adidas football. Welcome to ACE and X.