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Adidas lifts profit forecast for third time running

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German sporting goods brand Adidas lifted its profit forecast for the third time in six months on Thursday after better-than-expected preliminary results in the...

Adidas and Puma, brotherly rivals to the core

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Helmut Fischer will not be cheering for Germany during the European Championship finals. He comes from the Bavarian town of Herzogenaurach where sport is a...

adidas Challenges Creators to ‘unfollow’ Messi

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Four time Ballon d’Or winner stars in new film to inspire the creators of today Leo Messi, arguably the greatest player in the history of...

Adidas sign James Harden to ‘$200 million deal’

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German sports giant Adidas on Thursday agreed a sponsorship deal with NBA superstar James Harden which was reported to be worth $200 million in...

adidas Kicks Off X and ACE Football Boots

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adidas Brands New Characteristics on the Field – Destroy and Control adidas, the leading brand in football, has launched its newest football boots range –...

Re-United to break Expectations

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adidas has today reunited with Manchester United to reveal the new home kit for the 2015/16 season. Manchester United is one of the most...

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