Fassi Group will be the Event Main Sponsor for the French Round of the 2015 eni FIM Superbike World Championship, taking place this weekend at Circuit de Nevers Magny-Cours in France.
The company, which has a high profile worldwide in the crane and industrial-lifting sector, has been part of the series for three consecutive years as Official Sponsor.
Founded in Albino, a small town in Northern Italy, this year Fassi Group celebrates its 50thanniversary as a manufacturer of hydraulic cranes for trucks.
With the Event Main Sponsoring of the penultimate round of the season, Fassi Group will ensure even greater visibility in both of its most important markets and also worldwide, thanks to the huge TV exposure and digital channels offered by WorldSBK.
“Fifty years of history mean a lot to us, but are also a big responsibility,” said Giovanni Fassi, CEO of Fassi Group. “During the years we have managed to keep the same values and goals: quality, innovation, coherence, safety, internationalism. These values tell a story of excellence behind a world famous brand”.
“With these years of experience in our partnership at an international level, we are glad to see how our Sponsors are optimising their visibility by choosing specific WorldSBK events in their key markets to increase their communications activities,” added Marc Saurina, WSBK Commercial and Marketing Director.
In what is one of the highest attended and most awaited rounds of the year, along with the usual presence of the Fassi crane within the paddock and of the billboards trackside, the Fassi Group logo will also appear on promotional material of the event.