The A-Leagues have announced the signing of Isuzu UTE Australia (IUA) as the first naming rights partner of its men’s competition, which will be officially known as the ‘Isuzu UTE A-League Men’.
The three-year partnership marks the latest milestone in the A-Leagues’ ambitious growth and commercial development strategy.
Commencing with the upcoming season (2021-22), the partnership also includes naming rights of the A-League Men’s Finals Series and becoming the Official Automotive Partner of the A-Leagues’ Men, Women, Youth and E-Sports Leagues.
The A-Leagues, formed in 2021, have responsibility for the operation, commercialisation, and marketing of professional football in Australia, including the A-League Men, A-League Women, A-League Youth, and E-Sports Leagues.
For more, please click on https://www.a-league.com.au/news/isuzu-ute-australia-becomes-first-naming-rights-partner-a-league-men