australia-business-asia-logoMalaysia will play host to the Australian Business Asia (ABA) regional conference this November, in what is being billed as the largest convergence of Australian Business in Asia.

The conference comes at an interesting time as Australian companies look to expand in the region and as many Malaysian companies are now expanding into the Australian market.

Australian Business Asia (ABA) which comprises of the 17 Australian Chambers of Commerce and Australian Business Councils across Asia will come together this November in Kuala Lumpur to increase linkages in the region.

Malaysia which has continued to improve in ease of doing business rankings has been chosen as it can be a regional launching pad for Australian companies taking their first steps in the region.

The ABA regional conference aptly named TRADING UP is themed ‘Accessing Opportunities for Australian Business in Asia’ the event will represent the largest convergence of Australian business chambers in Asia and will bring a target audience of over 500 delegates to Malaysia to explore the opportunities that growing demand in Asia has created.

Leigh Howard who is currently Chairman of Australia Business Asia and the Malaysia Australia Business Council explained some of the opportunities for Australian business in the region, ‘Trends in Asia have a direct impact on Australian business, many companies are faced with the challenge of expanding into Asia and many have fail because they try to do it on their own, the Australian Business Asia network and the various AusChams allows companies to start with one foot in the door.’

When speaking about the foundations that have been established he stated that ‘Malaysia is a natural first step for Australian companies there are already great educational links and two way tourism has ensured that both countries are not strangers to each other and the work done by both governments, especially the Malaysia-Australia Free Trade Agreement (MAFTA) has ensured that the framework is there for trade and investment to flow.’

Looking at the level of reciprocal business ‘Australia has also become an investment destination for many companies from Malaysia, we have seen this in the property, technology, healthcare, tourism and food security sectors and we expect this trend to continue as the relationship grows’

Moving forward and looking at factors effecting mutual economic growth ‘These trends are already affecting most industries in Australia and we have created this event to allow Australian and Malaysian business leaders to get ahead of the curve and to link them with likeminded business people in Asia.’ concluded Mr. Howard

TRADING UP will bring together leading Australian companies already established in Asia, Australian companies in the early stages of expanding into Asia, Asian companies with linkages with Australia or doing business with Australia, government officials from Australia and Malaysia at the Federal, State & Local levels and policy makers and industry representatives in fields of mutual collaboration between Asia & Australia.

The support for the conference has been excellent, the Malaysian government is supporting through Ministry of International Trade and Industry, Ministry of Tourism and Culture, and the Malaysia Convention and Exhibition Bureau.

TRADING UP ‘Accessing Opportunities for Australian Business in Asia’ will be held from 9th to 11th November 2016, at the Kuala Lumpur Convention Centre, Malaysia. Delegates will hear from high profile speakers who have already made an impact on different markets in the region through 9 industry-specific plenary sessions, for more information visit

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