The new 6,600 square feet store is the largest in the Southeast Asia region
SKECHERS USA, Inc (NYSE:SKX), a global leader in the lifestyle and performance footwear industry, opens its new Skechers™ City Outlet at the recently renovated IPC Shopping Centre, Mutiara Damansara. Covering a space of approximately 6,600 square feet, the new Skechers™ City Outlet will be the largest store for the athleisure brand in the Southeast Asia region.
The new Skechers™ City Outlet format will feature a concept store, showcasing the latest collections of wearables, as well as various Skechers™ lifestyle and performance collections for Men, Women, and Kids.
Skechers™ has won the hearts of Malaysians with its stylish and comfortable footwear collections such as Sport, D’Lites 2, Burst, USA, Bobs, Energy Lights, Twinkle Toes, the GOwalk and GOrun series as well as performance apparels which include tops, tees, pants, bra tops and more.
Skechers™ collections are also endorsed by a list of celebrities including Korean hip-hop superstar Zico, Korean pop stars EXO, multi-platinum recording artist Meghan Trainor, pop star Camila Cabello, model and actress Kelly Brook, TV personality Brooke Burke-Charvet, and athletic legends like Sugar Ray Leonard, Ozzie Smith, and Howie Long.
“We are thrilled to introduce this massive unique store space which was purpose built to showcase the newest designs as well as a variety of Skechers™ styles and great choices of colours available all under one roof. The new Skechers™ City Outlet is a reflection of the amazing position of our brand within the marketplace, having seen substantial growth in the local market share since its debut into the Malaysian scene,” said Vincent Leung, President of Skechers™ Hong Kong and Southeast Asia.
Located at one of Petaling Jaya’s top shopping destination, IPC Shopping Centre, the new Skechers™ City Outlet will house more than 500 designs, offering the widest assortments of Skechers™ products available in a single outlet. The store displays will be categorised by men’s, women’s, kids, and apparel for a convenient shopping experience.
Leung also stated that “We look forward to introducing more collection as well as stores throughout our retail network as we believe that the brand will continue to grow along with the expansion plans that we have put into place for 2018.”
Approaching the New Year with gusto, Skechers™ aims to be amongst the top 3 brands for the athleisure category, and maintain walking shoes as the market leader, whilst introducing new walking shoes collections with more fashionable elements and ultra-comfort materials. Skechers™ will continue to expand with 29 new stores next year, amounting to a total of 91 stores in Malaysia.