Bundesliga champions Bayern Munich said Tuesday they would open an office in China, their second such setup abroad, in a bid to tap into the massive Asian market.
The German giants, the first club to win four back-to-back Bundesliga titles, will open their office in Shanghai on September 1, with six employees led by Rouven Kasper, who has a decade’s experience insports marketing.
“We will do everything to expand the previously decided direction on site, and thereby bring about the internationalisation of the club in Asia,” said Kasper in a statement.
Bayern opened their first overseas office in April 2014 in New York.
But beyond looking at the Americas for growth, the Bundesliga is now also seeking to tap into the Asian market.
China is showing an insatiable appetite for football, as the country is seeking to raise its game to a level commensurate with its growing economic and military might.
Clubs, players, coaches, media assets and high-profile sponsorships have been eagerly snapped up by Chinese teams and investors, with Italy’s Inter Milan last week becoming the most prestigious club to come under Chinese ownership.
The German Football League, which last week sold the broadcasting rights for four seasons at a record price, is in the process of deciding which media it would pick to screen its top division matches live in China. – Agence France-Presse