BMW Group Japan celebrated the opening of its new Tokyo Bay facility today under the motto âThe Next 100 Yearsâ, reflecting the companyâs attitude to this, its centenary year. The 27,000m² complex houses spacious BMW and MINI dealer showrooms, unique brand experience areas, three cafĂŠs and two virtual reality experience areas.
BMW Group Tokyo Bay is the latest innovative retail, brand and driving experience location in the BMW Groupâs Future Retail programme, launched in 2013 to bring the BMW and MINI brands closer to the customer.
Speaking at todayâs opening event, Dr Ian Robertson, BMW AG Management Board Member for Sales and Marketing BMW commented, âThis stunning complex offers the ideal environment for customers to experience our two of our premium brands, BMW and MINI, in all their variety.
Not only can they see a range of our cars in a spectacular static environment, they can also get behind the wheel and experience both brandsâ exceptional dynamic capabilities. This is far more than just a new showroom â itâs somewhere for customers and fans to enjoy BMW and MINI in an exciting and engaging way.â
In line with the BMW Groupâs philosophy of offering the best possible driving experience to its customers, whether in a BMW or a MINI, Tokyo Bay is also home to a test area, built to BMW M standards. In addition to driver training, customers can enjoy a driving experience of a kind which isnât possible in Tokyoâs busy traffic.
The entire BMW, BMW i, BMW M, MINI, MINI John Cooper Works and BMW Motorrad range is available to test, with an innovative online reservation system ensuring the availability of the customerâs chosen vehicle.
Back inside the flagship building, an 80 metre long gallery offers the ideal space to host a variety of events and exhibitions. For the Tokyo Bay opening event, it was transformed into a temporary catwalk for âReflect the Future â Runway to The Next 100 Yearsâ, a show which combined a range of classic BMW models with pieces from the ANREALAGE fashion line created by Kunihiko Morinaga.
Set in the heart of the new Tokyo waterfront area, near to the cityâs 2020 Olympic site, BMW Group Tokyo Bay is ideally located to attract a wide range of visitors. In addition to offering customers and fans the perfect environment to find out more about the BMW and MINI brands, the Klein Dytham architecture-designed facility also offers external organisations a variety of meeting and exhibition spaces and even an international conference centre.