The Maglia Rosa is recognized throughout the world as a historic and innovative symbol of the leadership of the Giro d’Italia. For 2023, the iconic jersey will be characterized by a modern and digital style. The jersey represents the technologically evolved era we live in, an era characterized by speed – a common thread with the Corsa Rosa.
Manifattura Valcismon and Castelli has renewed its partnership with the Corsa Rosa for another four years, running until 2026. 2023 will be the eighth year for Enel as title sponsor of the Maglia Rosa, having worked alongside the Giro d’Italia since 2016. This year, Sitip, which produces the fabric for the Maglia Rosa, will celebrate its tenth anniversary with the Giro d’Italia.
A limited edition preview run of the Maglia Rosa has been produced for the Christmas period. It can be purchased from today via the Castelli Cycling website and the Giro online store. From February, it will also be available in all specialist cycling stores and online shops.
The 2023 Maglia Rosa will be the protagonist of a new digital collection exclusively on ItaliaNFT. The Italian marketplace of digital collectibles and Web3 projects is already a partner of RCS Sport having worked together in the previous edition of the Giro d’Italia, and is now ready to host the latest official collection for the race. Today, the new Maglia Rosa, perfectly recreated in digital format, is available as a one-of-a-kind piece up for auction alongside a host of associated benefits; among them, the possibility of closely following the final stage in Rome aboard the Giro’s official car.
The first rider to wear the Maglia Rosa was Learco Guerra, on 10 May 1931; while the holder of the most Maglie Rosa is Eddy Merckx, having collected 78. Next comes Moser with 57, Bartali with 50, Saronni with 49, Anquetil with 42, and Coppi and Hinault: 31. Jai Hindley, winner of the 2022 Giro d’Italia, was the first Australian rider to conquer the Maglia Rosa. From 1931 to today, 260 riders have worn the Maglia Rosa at least once.
Urbano Cairo, President of RCS MediaGroup, said: “The Maglia Rosa is the emblem of the Giro d’Italia. A symbol recognized all over the world thanks to the many champions who have worn it since its inception in 1931. The Maglia Rosa has evolved over the years, like cycling and all sports. Today we talk about three companies that accompany it and give it prestige: Castelli, a historic brand that has already associated its brand in the past with many winners of the Giro d’Italia; ENEL, which has been its top sponsor for 8 years and Sitip which produces its recyclable and sustainable fabrics. I am sure that, together with our brand companions, we will offer a product of the highest level.”
Paolo Bellino, CEO of RCS Sport, underlined how: “In the next edition of the Giro d’Italia we propose that the makers of the Maglia Rosa, a symbol of passion and of great quality, will also produce the jerseys of the leaders of the other classifications. Thanks to the contribution of Castelli, Sitip and ENEL, we will supply a product that is already highly appreciated by professionals and that amateurs will be able to use thanks to the sales preview for the Christmas period. These three companies have been part of the Giro family for many years and the relationship with them is now consolidated and profitable. We believe that we can still grow together to achieve new great goals.”
Alessio Cremonese, managing director of Manifattura Valcismon, the company that owns the Castelli brand, said: “It is an honor for Castelli to be able to renew this partnership, one which has given us the privilege of producing the central symbol of Italian cycling. Ever since I was a child, every cycling lover has dreamed of wearing the Maglia Rosa and for us it is fantastic to produce it and to see it worn by the best riders on the planet who have shined at the Giro d’Italia in recent seasons. I thank RCS Sport for the trust placed in us for another four years, and for giving us the opportunity to create both the pink jersey and the other leaders’ uniforms. I am convinced that this partnership can last even longer. While remaining faithful to the tradition that distinguishes such an iconic symbol, we will continue to work to provide a product that allows all the leaders of the different rankings to be able to do their job best, wearing a high-performance garment.”
Nicola Lanzetta, Enel Italy Director, said: “For sixty years Enel has been giving energy to Italy, and mirroring this important milestone through the Maglia Rosa means highlighting the points of contact between energy and cycling. This year there is one parallel in particular to underline: the Giro represents an Italy that wants to race to face difficulties, grow, achieve energy independence. And Enel continues to do its part to support Italy in this challenge which requires, just like the Giro, enthusiasm, determination, the ability to innovate and teamwork.”
Silvana Pezzoli, Vice President of Sitip, said: “Next year we will celebrate 10 years of partnership as official suppliers of the Giro d’Italia, which on Sunday 21 May 2023, in the 15th stage, will also pass through our city of Bergamo. We are therefore proud that the anniversary coincides with the return of the Giro to our city and also proud to be working alongside Castelli again. Over the years we have clothed athletes with our high quality fabrics, which have become recycled and therefore sustainable over time. This year we have achieved a great goal: the publication of our first Sustainability Report, which goes hand in hand with our conception of an increasingly green business model and the R&D department constantly working to improve innovation and performance, guaranteeing more and more eco-sustainable and recycled products within our production.”
Achille Minerva and Marco Capria, founders of ItaliaNFT, said: “We are very proud to renew the partnership with RCS Sport”, explained “We will continue to bring the Giro d’Italia into the new digital world, offering cycling enthusiasts an increasing number of objects to collect and memorable and unique experiences to remember. Once again, ItaliaNFT proves to be the point of reference for users, brands and institutions that want to enter the Web3.”