International Table Tennis Federation (ITTF)today announced it has signed an exclusive deal withLagardere Sports brokered by TMS International to sell the media rights to all its events worldwide (excluding China, Japan, Singapore and Taiwan). The multiyear deal will run from 2016 to 2020.
Bringing their knowledge, expertise and vast network to the table, the agreement will see Lagardere Sports sell the media rights to ITTF events including the ITTF World Tour, ITTF World Cup (Men’s, Women’s & Teams), ITTF World Team Championships, ITTF World Championships and the ITTF Junior events.
David WHITE, President – Media, Lagardere Sports said: “We’re delighted to be working with the ITTF once again, and look forward to building our relationship with them over the next four years. There is a great appetite for the media rights to the ITTF’s exciting roster of events across the world, and we’re excited to be able to use our expertise to maximise distribution and give these events the visibility they deserve.”
Thomas WEIKERT, President, ITTF said: “The ITTF is pleased to partner up with one of the big global sports marketing players Largardere. We look forward to working closely with Lagardere to develop ITTF’s TV product and increase our already healthy TV distribution world wide. This will complement our existing successful social & digital strategies to ensure the most number of people are watching table tennis around the world.”
With an experienced Media Sales management team Lagardere Sports is able to service territories around the world and provide solutions to package and monetise rights efficiently and effectively to complement ITTF’s already strong digital media global presence.
About Lagardere Sports
Lagardere Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardere Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardere Sports is part of Lagardere Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.