The BMW Group and BMW Brilliance Automotive Ltd. (BBA) will further explore the premium compact segment in China with the BMW 1 Series Sedan – the first compact sports sedan under the BMW brand. This makes BBA’s product range in the compact class even more comprehensive with premium entry-level cars covering segments of the Active Tourer, Sports Activity Vehicle, and Sports Sedan, attracting new customer groups to become premium car owners.
The premium compact car segment is the fastest growing segment worldwide and in China.
The BMW 1 Series Sedan is the most sporty and emotional sedan in segment. It is an exclusive model tailored and aligned to the needs of Chinese customers, solely produced and specifically sold in China. The development and testing of the new car was taken place in the BMW headquarters with the involvement of Chinese engineers.
The new car also performed intensive road tests in respect to different circumstances of road conditions and climate situations on different terrains in China. With the BMW 1 Series Sedan, BMW engineers have made a lot of specific fine-tuning and improvements according to the Chinese customers’ habits and vehicle-use environment.
The BMW 1 Series Sedan is originated from the concept car BMW Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the BMW 1 Series Sedan maintains design elements of the concept car, including BMW’s typical body proportion.
The BMW 1 Series Sedan is instantly recognisable as a BMW. It has a concise BMW face with double kidney grille as well as LED double round headlamps and brand emblem in a very present, sporty and modern interpretation. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.
The BMW 1 Series Sedan is the latest proof of BMW Group’s strength in innovation and is superior in terms of connectivity. Its comprehensive BMW ConnectedDrive technologies provide all customers unparalleled convenience, rich infotainment, and significantly enhanced safety.
The latest powerful and technology-leading engines with hi-tech electronic technology from BMW are produced at the new local engine plant in Shenyang and guarantee unparalleled driving pleasure.
After the successful launch of the BMW X1 and the BMW 2 Series Active Tourer, the BMW 1 Series Sedan is added to the model range, which now comprises five locally-produced BMW model series in China. With that BMW offers even more attractive entry-level models for its customers. This will further help to expand the company’s product substance and competitive advantage.