Total Oil Malaysia promotes Badminton among its customers
Deploying partnership between Total and BWF as Title Sponsor of BWF Major Events from 2015 until 2018
Total Oil Malaysia activates the TOTAL-BWF partnership announced on 12 January 2015 at the Maybank Malaysia Open 2015.
Badminton, one of Malaysia’s most loved sports will be a key communication vehicle in fulfilling Total Oil Malaysia’s commitment to significant growth locally.
Total is committed to delivering outstanding performance and endurance of car engines with TOTAL QUARTZ car engine oil and identifies the badminton sport as a game of athletic endurance, alongside our globally active role in performance and endurance motorsports (Formula 1, Dakar, Moto GP, etc).
Antonio Miranda, Managing Director of Total Oil Malaysia said, “We are honored and delighted to be the Title Sponsor of BWF Major Events from 2015 until 2018. Total is excited to enhance its brand presence through the promotion of badminton in our new TOTAL QUARTZ advertising campaign and special commemorative gifts for our customers in Malaysia.”
Total lubricants for cars, motorcycles, commercial vehicles and industries have been present in Malaysia for more than 30 years.
“With our extensive network of TOTAL QUARTZ Auto Care / Auto Lube Care workshops and TOTAL Lubigo – a new online sales platform, we believe the TOTAL-BWF partnership will encourage more Malaysians to choose TOTAL,” he added.
Badminton World Federation (BWF) Secretary General, Thomas Lund hailed the new partnership “a natural fit” given common characteristics such as explosive power and endurance and noted it speaks volumes that “a significant player in the global energy industry has chosen to partner with badminton – the fastest racket sport”.
“BWF and Total share key corporate values and goals and we anticipate this will be a mutually beneficial partnership that enhances the brand recognition of both products as Total and BWF strive for greater innovation and global growth to continue raising their respective corporate profiles,” said Lund.
“We are pleased to witness this activation by Total Oil Malaysia and welcome them as a participating SUBSIDIARY in this partnership. It’s always good to have in-country initiatives which bring corporate partnerships to life and indeed to the community which sponsors serve. Malaysia has a massive badminton following and I’m sure local fans will appreciate what Total Oil Malaysia has in store for them.”
With Malaysia continuously holding one of the top ranking spots in badminton worldwide, this partnership is timely and meaningful for both BWF and TOTAL in Malaysia.
Total is one of the largest integrated oil and gas companies in the world, with activities in more than 130 countries. It’s close to 100,000 employees put their expertise to work in every part of the industry – exploration and production of oil and natural gas, refining and marketing, new energies particularly solar industry, trading, and chemicals. Total is working to help satisfy the global demand for energy, both today and tomorrow.