Iconic Australian wine brand partners with one of the English Premier League’s most exciting teams
Leading Australian wine brand Wolf Blass, announced today a multi-year marketing partnership with Manchester City Football Club, making Wolf Blass the Official Wine Partner of Manchester City Football Club for Asia, Middle East and Africa (MEA), and Mexico.
The partnership will see Wolf Blass further expand the brand’s sports sponsorship footprint in the region following recently signed agreements with the National Basketball Association in China, and professional baseball organizations in Japan and Korea.
Through the multi-platform agreement, Wolf Blass will engage fans in key markets via an exciting consumer campaign that will include in-store promotions, co-branded merchandising, giveaways, digital and social media activations, as well as consumer events.
Robert Foye, President and Managing Director of Asia, MEA and Latin America, at Treasury Wine Estates, the owner of Wolf Blass wines, said: “Wolf Blass has a long association with competitive sports and a passion in the chase for success. So we are thrilled to be involved with the number one sport globally, and one of the most popular and successful football clubs in the world.”
“Through this partnership with Manchester City FC, Wolf Blass will bring to life our global brand campaign ‘Here’s To The Chase’, which celebrates the bold pursuit of triumph. We look forward to joining Manchester City in their bid to win more trophies, and celebrate their growing success with our iconic Wolf Blass wines.”
Chris Hatcher, Wolf Blass Chief Winemaker, said: “As one of the most awarded wineries in Australian history, Wolf Blass is always striving for the absolute pinnacle of winemaking, just as Manchester City constantly strives to play the most beautiful football in the world”.
Damian Willoughby, VP Director of Partnerships, APAC at City Football Marketing, said: “Wolf Blass is a pioneer in their industry whose commitment to quality, character and consistency echoes our own. Our new partnership offers us an exciting opportunity to connect with fans and consumers and we are looking forward to working with Wolf Blass as we both continue to grow in new and imaginative ways.”
As the Official Wine Partner of Manchester City, Wolf Blass will have access to one of the most passionate and highly engaged base of football fans in the world. With more than 240 million fans in Asia, Middle East and Africa, along with millions of followers across the Club’s growing social media presence, Manchester City provides an unprecedented platform for new and existing consumers to engage with Wolf Blass wines and share in the spirit of the chase for success.
PHOTO CAPTION: Wolf Blass and Manchester City Signing Ceremony – Damian Willoughby(Left), VP Director of Partnerships, APAC, City Football Marketing and Robert Foye(Right), President and Managing Director, Asia and MEA, Treasury Wine Estates