Under Armour introduces its revolutionary basketball footwear collection, the Under Armour Curry 6 featuring NBA player Stephen Curry and Under Armour Anatomix Spawn Low led by Joel Embid. Held at the Hoops Station Basketball Court Summit USJ, the launch was hosted by sports presenter and TV announcer, Michelle Lee. Seen at the event were guests such as Under Armour ambassadors – TV host Yasmin Hani, actress and singer, Atilia Haron, ultra-marathoner, Jeff Lau, MMA fighter, Theebaan Govindasamy and YouTube personality Shawn Lee.
“Most basketball players place importance on footwear that will provide them with maximum comfort when they are running and tackling the ball on the court. The Under Armour Curry 6 which is designed with the biometrics of NBA player, Stephen Curry and Anatomix Spawn Low led by NBA superstar, Joel Embiid is designed by basketball players who wanted to meet the footwear needs of fellow basketball athletes on court,” quotes Yvonne Tey, UA Sports Marketing Director for Malaysia and Singapore.
National basketball athletes representing NS Matrix and Under Armour ambassadors, Ivan Yeo and Kuek Tian Yuan were at the launch to share their experience and thoughts of the all-new pair of Under Armour Curry 6 and Spawn Low.
Ivan Yeo, 26, was seen spotted in the Under Armour Spawn Low. He shared that the favourite part of his footwear is that of its “cushioning and the comfort that a good basketball shoes brings is essential in helping to support most basketball athlete’s long hours of training in court.
On the other hand, Kuek Tian Yuan, 28, was seen wearing the all-new Under Armour Curry 6 – “The Curry 6 is light which enables quick and fast movements such as running in courts. The crucial part of the cushion is that it not only supports my run, but also helps me leap when I shoot.”
Kuek Tian Yuan also took part in a game of friendly-match that saw an all-star player team members wearing the all-new Under Armour Curry 6 and Under Armour Anatomix Spawn Low. The friendly-match also aims to highlight the effectiveness of the shoes in supporting a basketball game. The all-star team comprised of Under Armour Ambassadors and MMA Fighters, Theebaan Govindasamy and Peter Davis, entrepreneur and Under Armour friend Sha’arin Razali Wong and “Epicism” YouTubers, Shawn Gan and Chan Wai Keat which took place at the basketball court at Hoops Station. Ivan Yeo joined the game as referee.
The Under Armour Curry 6 is priced at RM 729 and Under Armour Spawn Low is priced at RM 499. Both the collections are available at selected Under Armour brand house and online (https://www.underarmour.com.
The Under Armour Curry 6 is available in this latest Splash Party colourway in conjunction to the Stephen Curry’s birthday.
(L-R) Entrepreneur/ Under Armour friend – Sha’arin Razali Wong, Under Armour ambassadors – Peter Davis, Theebaan Govindasamy, Kuek Tian Yuan, Ivan Yeo, “Epicism” YouTubers – Shawn Gan and Chan Wei Keat posing in their pair of Under Armour Curry 6 and Spawn Low after a friendly match of basketball
Yvonne Tey, UA Sports SEA Marketing Director shares about the story and technology behind each basketball footwear collection
Friendly match between the national athletes, ambassadors and influencers
Guests who attended the launch of Under Armour Curry 6 and Spawn Low
UNDER ARMOUR CURRY 6 AND SPAWN LOW COLLECTION
(L-R) Under Armour Spawn Low in gold (003) colourway , Under Armour Curry 6 in black (004) colourway, Under Armour Spawn Low in black (002) colourway
Under Armour Spawn Low on display
Under Armour Curry 6 displayed
Under Armour Spawn Low in the signature colourway